Premier Medical marks Road Victim Month with stats campaign

Premier Medical marks Road Victim Month with stats campaign

21st August 2017

Premier Medical has marked Road Victim Month with a social media campaign aimed at highlighting the devastation caused by the thousands of injuries and deaths that occur on UK roads each year.

Road Victim Month takes place each August – chosen to mark the first ever road death, in 1869, when scientist Mary Ward fell under the wheels of a steam-driven vehicle in Ireland.

The campaign aims to draw attention to the sheer number of people who are hurt in the UK each year. Although vehicle safety technology is developing all the time, there are still far too many people being killed or injured on our roads.

Premier Medical has this year joined in with a social media campaign, using subtle but eye-catching graphics that highlight just some of the key statistics about road deaths and road injuries in the UK. We have included some examples of these below.

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